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BEAUTY IS IN the eye of the beholder. This often quoted line, sometimes attributed to Margaret Wolfe Hungerford in the 1878 novel Molly Brown, suggests that beauty is a subjective quality with differing opinions as to what is beautiful. What is often termed “ugly” is beautiful to someone else. Philosophically, many have grappled with whether beauty is subjective or objective. In the field of typography from a Christian point of view, differing typographic periods both reveal and test what is considered beautiful. 

We believe beauty in this world comes from the presence of God in creation and life. We are made by our Creator to be “sensory-rich,” and our typographic history unfolds this in stunning and diverse ways. As one writer has so eloquently said

“Holy Scripture calls us to inhabit an ordered world of creation and providence that is sensory rich, but we suffer what we may regard as spiritual sensory deprivation. And the more we discover the depth, scope and lush richness of the divinely ordered real world, the more we discover the impoverishment of the modern condition.” (Mark Garcia, Westminster Theological Seminary)

Typographical Beauty Through The Ages

Available at Lulu.com at their Bookstore

GO TO http://bit.ly/462rzBs


THE MOST PRINTED book in the world is the Bible.  Even before the press work of Gutenberg in the 1400s, handwritten manuscripts by dedicated religious monks brought the Word of God to written light. Centuries earlier than these dedicated transcribers of Scripture, ancient Hebrew and Greek writings began the journey of Bible typography.

William Skeen in his 1872 Early Typography celebrated what he called “The Art Sublime” referring to typography and its use for divine illumination —

“That all aright the men may know

To whom Typography we owe;

The men whose names immortal ring,

Whose gifts transcendent blessings bring,

Whose monuments in every land

By wisdom rear’d, heart-honor’d stand,

Inscribed in tongues of every clime —

“Inventors of the Art Sublime!”

This little book investigates the history of Bible typography, the “art sublime,” from ancient roots to modern examples. An Appendix of older typographic fonts, many of them hand written and digitized for modern use, is also offered.


Available from Lulu Press at

Lulu.com at their Bookstore

Go To http://bit.ly/462s1Qa


TYPOGRAPHY FOR TYPISTS. I admire and value what professional typists do, whether they be document processors, or administrative assistants or data crunchers. Theirs is an often underrated and overlooked job when talking about the actual type they use and how they use it.


As also a pastor and theologian, I have worked with a number of church secretaries and administrative assistants who produce regular newsletters along with massive amounts of correspondence. What I have noticed as a typographer is the lack of knowledge of basic typographic principles used in such materials. This has led to this little book on typography for typists.


My hope and desire is that this book is an encouragement to all those typists seeking to produce accurate and good-looking documents in today’s world.



This book can be purchased directly from Lulu.com at

http://bit.ly/4fAR9A9




CARE Typography Fonts

CARE Typography has crafted with the help of public domain materials and Lewis F. Day's Alphabets Old and New (London, 1910) a number of specialty fonts for sale to the public. Many of these fonts are uncials, or capital letters, suitable for invitations or chapter openings in books and other manuals.

Your first three choices are FREE to you. Ordering more than three selections are on a sliding scale of cost. An order form is attached. Payment via PayPal upfront. Enjoy!



Order Fonts

Font Revivals

CARE Typography in its desire to revive old typefaces offers several additional old fashioned fonts to its growing collection. The playful swirly fonts in Willowby, Penelope Care, Recherche Caps, Gutenberg 700, Harper 446 and Ornament 91 are examples of fancy lettering that can be used in various ads, display work or book introductions. Most of these fonts have full lettering, though you will see a few missing letters from some of these recreations. They are available from CARE Typography at www.caretypography.com for a nominal fee.

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About Me


Hi, I'm Carl Shank.

I'm a layout, font designer and consultant specializing in church and ministry work under the umbrella of Carl Shank Consulting, a church health and leadership mentoring service.

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Perhaps it is a special  logo or letterhead design or typeface that needs a facelift. Perhaps it is a wider ministry issue.


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Blog

By Carl Shank November 1, 2025
SWISS TYPE BEAUTY DESIGNERS LIKE JAN TSCHICHOLD were foundational to many of the Swiss design principles. This style evolved from Constructivist, De Stijl and Bauhaus design principles, particularly the ideas of grid systems, sans-serif type and minimalism. Emerging in Switzerland during the 1940s and 1950s, this typography, also known as the International Typographic Style, directly responded to the type chaos of Dada and the stylization of Art Deco. The Swiss style emphasized readability, visual harmony and universality. Clarity, objectivity and functionality were key components. Contributors included Max Miedinger, creator of the Helvetica typeface and Adrian Frutiger, creator of the Univers typeface, both in 1957. The Journey of Helvetica We all use Helvetica. In fact, some say it has been overused through modern years. Helvetica derives its powerful simplicity and display qualities from the 1896 typeface Akzidenz-Grotesk. “The design originates from Royal Grotesk light by Ferdinand Theinhardt who also supplied the regular, medium and bold weights. Throughout the years, Berthold has expanded this extremely popular and versatile family. AG Super was developed in 1968 by Günter Gerhard Lange and is an excellent choice for headlines. In 2001, Günter Gerhard Lange added more weights for Berthold including Super Italic and Extra Bold italic.”[1] “Helvetica is a twentieth-century Swiss revision of a late nineteenth­ century German Realist face. The first weights were drawn in 1956 by Max Miedinger, based on the Berthold Foundry’s old Odd-job Sans-serif, or Akzidenz Grotesk, as it is called in German. The heavy, unmodulated line and tiny aperture evoke an image of uncultivated strength, force and persistence. The very light weights issued in recent years have done much to reduce Helvetica’s coarseness but little to increase its readability.”[2]
By Carl Shank November 1, 2025
CONSTRUCTIVISM (1915-1934) Typography in Constructivism was a rational, disciplined and ideologically charged tool. It served society, especially early Russian forces, and reflected the spirit of the machine age. Constructivism redefined the role of art, design, and typography. Unlike Dadaism’s chaos and anti-art stance, constructivism type, favoring horizontal and vertical axes, creating a clean, mathematical visual language, was highly rational, utilitarian, and politically driven. ChatGPT notes that the movement’s legacy endures in its clarity, structure and purpose-driven design that define much of modern typographic practice. Constructivist movement produced strong, sans-serif (without feet) fonts like the typeface molot . Like Dadaism in some aspect, typography was bold, in-your-face, promoting Suprematism’s geometric abstraction and Futurism’s emphasis on dynamism.[1]
By Carl Shank November 1, 2025
Theology of Type (2): Gutenberg to Early 1900s William Skeen in his 1872 Early Typography celebrated what he called “The Art Sublime” referring to typography and its use for divine illumination — I seek, Disciple of the Art; That to the famed Teutonic three Just meeds of praise may given be; That all aright the men may know To whom Typography we owe; The men whose names immortal ring, Whose gifts transcendent blessings bring, Whose monuments in every land By wisdom rear’d, heart-honor’d stand, Inscribed in tongues of every clime — “Inventors of the Art Sublime!”[1] Skeen pontificates that “to this Art, as it was invented and perfected in Europe in the Fifteenth century, the epithets Divine and Noble have not untruly been applied.”[2] "It is Divine, inasmuch as it is one of the grand instruments in the hands of Providence for the regeneration of fallen humanity. By it the mightiest movement the world has ever seen since the days when the Apostolic Twelve went about “turning it upside down,” — the Great Reformation of the Sixteenth century, — was mainly effected. Without it the Word of God could not have been diffused, as it has been, is being, and will continue to be, to every nation and tribe and people and tongue throughout the world.”[3] We are made by our Creator to be “sensory-rich,” and our typographic history unfolds this in stunning and diverse ways. As one writer has so eloquently said "Holy Scripture calls us to inhabit an ordered world of creation and providence that is sensory rich, but we suffer what we may regard as spiritual sensory deprivation. And the more we discover the depth, scope and lush richness of the divinely ordered real world, the more we discover the impoverishment of the modern condition."[4] Even the briefest of surveys and historical typographic study will reveal the theology of type. The depth, scope and richness of typography through the centuries displays either the beauty God has given this world, or the resistance to such beauty. The Protestant Reformation of the sixteenth century was deeply tied to advancements in typography and printing, which played a crucial role in spreading reformist ideas. Some major typographical advances during this period include the use of the printing press of Johann Gutenberg around 1440 which had revolutionized printing. Printers improved the efficiency of moveable type, making it faster and easier to print large numbers of religious pamphlets, tracts and Bibles. Instead of obscure Latin, reformers like Martin Luther advocated for scripture and religious texts in local, common languages. The Blackletter face Fraktur was a Gothic script used in German-speaking areas. The more humanist Roman type gained traditional use in parts of Europe. Woodcut illustrations like those of Lucas Cranach the Elder, who supported Martin Luther, complemented printed texts, making complex religious ideas and theological concepts more accessible to a largely illiterate population. There were greater efforts in standardizing spelling and grammar studies and books. Printing advancements enabled the production of smaller, more affordable Bibles. These typographical innovations, combined with the theological upheaval of the Reformation, transformed the way people accessed and engaged with religious texts, ultimately shaping modern literacy and communication.