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Don't miss the extensive BLOG section on typography!

BEAUTY IS IN the eye of the beholder. This often quoted line, sometimes attributed to Margaret Wolfe Hungerford in the 1878 novel Molly Brown, suggests that beauty is a subjective quality with differing opinions as to what is beautiful. What is often termed “ugly” is beautiful to someone else. Philosophically, many have grappled with whether beauty is subjective or objective. In the field of typography from a Christian point of view, differing typographic periods both reveal and test what is considered beautiful. 

We believe beauty in this world comes from the presence of God in creation and life. We are made by our Creator to be “sensory-rich,” and our typographic history unfolds this in stunning and diverse ways. As one writer has so eloquently said

“Holy Scripture calls us to inhabit an ordered world of creation and providence that is sensory rich, but we suffer what we may regard as spiritual sensory deprivation. And the more we discover the depth, scope and lush richness of the divinely ordered real world, the more we discover the impoverishment of the modern condition.” (Mark Garcia, Westminster Theological Seminary)

Typographical Beauty Through The Ages

NOW available at www.theologyoftype.org

Available at Lulu.com at their Bookstore

GO TO http://bit.ly/462rzBs


THE MOST PRINTED book in the world is the Bible.  Even before the press work of Gutenberg in the 1400s, handwritten manuscripts by dedicated religious monks brought the Word of God to written light. Centuries earlier than these dedicated transcribers of Scripture, ancient Hebrew and Greek writings began the journey of Bible typography.

William Skeen in his 1872 Early Typography celebrated what he called “The Art Sublime” referring to typography and its use for divine illumination —

“That all aright the men may know

To whom Typography we owe;

The men whose names immortal ring,

Whose gifts transcendent blessings bring,

Whose monuments in every land

By wisdom rear’d, heart-honor’d stand,

Inscribed in tongues of every clime —

“Inventors of the Art Sublime!”

This little book investigates the history of Bible typography, the “art sublime,” from ancient roots to modern examples. An Appendix of older typographic fonts, many of them hand written and digitized for modern use, is also offered.


Available from Lulu Press at

Lulu.com at their Bookstore

Go To http://bit.ly/462s1Qa


TYPOGRAPHY FOR TYPISTS. I admire and value what professional typists do, whether they be document processors, or administrative assistants or data crunchers. Theirs is an often underrated and overlooked job when talking about the actual type they use and how they use it.


As also a pastor and theologian, I have worked with a number of church secretaries and administrative assistants who produce regular newsletters along with massive amounts of correspondence. What I have noticed as a typographer is the lack of knowledge of basic typographic principles used in such materials. This has led to this little book on typography for typists.


My hope and desire is that this book is an encouragement to all those typists seeking to produce accurate and good-looking documents in today’s world.


This book can be purchased directly from Lulu.com at

https://bit.ly/4tN4hZP




CARE Typography Fonts

CARE Typography has crafted with the help of public domain materials and Lewis F. Day's Alphabets Old and New (London, 1910) a number of specialty fonts for sale to the public. Many of these fonts are uncials, or capital letters, suitable for invitations or chapter openings in books and other manuals.

Your first three choices are FREE to you. Ordering more than three selections are on a sliding scale of cost. An order form is attached. Payment via PayPal upfront. Enjoy!



Order Fonts

Font Revivals

These newly digitized fonts are from  C.A. Faust and Frederick Nelson Phillips. Charles Ayers Faust (1860–?) was an American calligrapher and typographic designer known primarily for his 1912 compendium Faust’s 75 New Alphabets, a richly illustrated manual of lettering techniques. Published in Chicago by the C. W. Braithewait Company.


Phillips Old Fashioned Type Book (New York, 1945) provides type styles that have not been seen or used for quite some time. CARE Typography has digitized many of these classic typefaces for your enjoyment and use. Contact us for ordering and prices.


The Crosses Two Typeface has been gathered and digitized from a number of sources. This font is FREE to use in any commercial or non-profit venue.


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About Me


Hi, I'm Carl Shank.

I'm a layout, font designer and consultant specializing in typographical work in the restoration of older typefaces for modern use.

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Do you have a project or layout challenge that needs help?

Perhaps it is a special  logo or letterhead design or typeface that needs a facelift. Perhaps it is a wider ministry issue.


Whatever the design or consulting needs, we can help your ministry or business process.

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Recent Blogs

By Carl Shank August 6, 2026
Walter B. Gress was associated with the American printing trade during the era when letterpress printing, hot-metal composition, and mechanized presses dominated commercial printing. Rather than introducing new typefaces or typographic theories, Gress focused on practical craftsmanship, emphasizing accuracy, efficiency, and standardized production methods. Gress’s lasting contribution lies in documenting the craft knowledge of the traditional printing office. His work bridges the nineteenth-century tradition of manual typography and the increasingly mechanized printing industry of the twentieth century, preserving techniques and standards that shaped generations of American printers. His most famous work was The American Handbook of Printing (1913). This book covered nearly every aspect of an early American commercial printing office. It addressed such topics as typography and composition hand typesetting, proof correction, imposition, lock-up and presswork, paper selection, inks, estimating jobs, printing-office management and printing terminology. Gress was most interested in the professional ideals of American commercial printing in the early twentieth century, consisting of legibility over ornament, consistency in composition, careful spacing and alignment, correct use of type families, high standards of proofreading, and the efficient workflow in the composing room. His work and teaching occurred during a transitional period in printing history, where hand composition still existed alongside mechanical typesetting. Linotype and Monotype systems were becoming standard. Commercial printing was expanding rapidly. Trade schools increasingly required instructional texts.
By Carl Shank August 4, 2026
small capitals (often called small caps) are specially designed uppercase letterforms that have the proportions and stroke weight of lowercase letters while retaining the shapes of capitals. They are not simply reduced full capitals; true small capitals are drawn specifically for the typeface. Small capitals originated during the Renaissance as printers sought a harmonious way to incorporate the dignity of Roman capitals into continuous lowercase text. Over five centuries, they became a hallmark of fine typography, especially in books, Bibles, scholarly editions, legal documents, and reference works. When properly designed as true small capitals rather than scaled-down capitals, they provide elegant emphasis, improve textual hierarchy, and contribute to the refined appearance that has characterized high-quality typography since the sixteenth century.
By Carl Shank August 1, 2026
All About Romans. No, not the Roman Empire, or the Caesars, or Christ, but the typographic distinction between Old Style Roman and Modern Roman typography. Roman typefaces are among the most influential developments in the history of typography. Although all Roman types descend from the humanist writing of the Italian Renaissance, they evolved into distinct stylistic categories over several centuries. Two of the most important are Old Style (Old Face) and Modern (Didone) Roman typefaces. They differ not only in appearance but also in their historical origins, methods of production, readability, and aesthetic philosophy. Old Style and Modern Roman typefaces represent two major stages in the evolution of Western typography. Old Style typefaces preserve the humanist ideals of Renaissance calligraphy, emphasizing warmth, balance, and readability. Modern (Didone) typefaces embody the Enlightenment pursuit of precision and refinement, using strong contrast, vertical stress, and delicate serifs to create a dramatic, sophisticated appearance. Together, they established the foundation for later serif classifications—including Transitional, Slab Serif, and Contemporary designs—and continue to influence typography in publishing, branding, and digital media today.
By Carl Shank July 31, 2026
In typographic terminology, script refers to a class of typefaces designed to emulate handwriting or calligraphy, regardless of whether letters are connected. Cursive, by contrast, refers to a style of handwriting characterized by connected, flowing letterforms developed for efficient writing. Consequently, cursive writing is one important source of script typefaces, but script typography also includes many designs that are not truly cursive. While a script typeface may connect every letter, or only certain combinations, or even none at all, cursive faces are characterized by connected letters. Thus, English Roundhand, Spencerian writing, the Palmer method, and modern school writing are all cursives. Cursive writing evolved because ancient scribes needed to write quickly.
By Carl Shank July 30, 2026
Scripts & Cursives. In typography and calligraphy, the terms script and cursive are related but not synonymous. They are often used interchangeably in popular usage, but type historians and calligraphers generally distinguish them by purpose, construction, and historical origin . While all cursive-inspired fonts are script typefaces, not all script faces are cursives. Thus, a calligraphic font with disconnected capitals and lowercase letters is a script font, but not truly cursive. Background . Two previous posts are a good place to start this discussion — See "Calligraphy & Typography" a t https://www.caretypography.com/calligraphy-typography . Also, see "Pen-Lettering History" at https://www.caretypography.com/pen-lettering-history . In typographic terminology, script refers to a class of typefaces designed to emulate handwriting or calligraphy, regardless of whether letters are connected. Cursive, by contrast, refers to a style of handwriting characterized by connected, flowing letterforms developed for efficient writing. Consequently, cursive writing is one important source of script typefaces, but script typography also includes many designs that are not truly cursive. Robert Bringhurst in The Elements of Typographic Style (Vancouver: Hartley & Marks, 2012) classifies script as a category of typefaces derived from handwriting and distinguishes formal and informal script traditions. He notes that "there are thousands of typefaces that stand outside the conservative and tradition-bound world of text type, and that look as if they might have been handwritten rather than drawn, carved or inscribed. Some are formal, some informal, some connected and some made of separate letters. Typographers often lump them together unscientifically as script types." (p. 193, 1992 Edition). Bringhurst says that "in general, scripts are also more closely tied to particular moods, places and times than text types are, and types that pass quickly in and out of fashion are extraneous to the subject of this book." (p. 193) He notes that scripts are important only as "setting off" a single word or line of normal text copy. He then discusses the typefaces Beowolf, Carolina, Legende, Ondine, Present and Salto. 
By Carl Shank July 29, 2026
Linotype's Party Emblems in 1920 . Type follows and often mimics cultural fashions and ideas. Consequently, Victorian type flowed with the ornamentation of that period. Punk and Grunge type traced with a rebellious period in American culture. The political landscape of the 1920s was shaped by the aftermath of World War I, economic prosperity, social change, and debates over the role of government. While the specific parties differed by country, the decade is most often discussed in terms of the United States, where the Republican Party dominated national politics. Being a major typesetter for the period, Linotype issued characters that reflected the political parties and feelings of the times. Such type emblems showed up in their 1920 publication of One Line Specimens .
By Carl Shank July 29, 2026
The Legibility Group . This group of typefaces comes from the the Mergenthaler Linotype Company, a company founded in the United States in 1886 to market the Linotype machine, a system to cast metal type in lines (linecaster) invented by Ottmar Mergenthaler. The company became the world's leading manufacturer of newspaper and book typesetting equipment. The Legibility Group is a series of serif typefaces intended for use in newspapers on Linotype's hot metal typesetting system. They were developed in-house by Linotype's design team, led by Chauncey H. Griffith and released from 1925, when the first member, Ionic No. 5, appeared. The family became a large group due to the creation of slightly different designs for different printing conditions, such as levels of inking used in different newspaper production processes and versions with different x-heights. It consisted of Ionic No. 5, Textype, Excelsior, Opticon, Paragon and Corona. Although not part of the family, Linotype marketed its sans-serif family Metro and slab serif face Memphis as effective complements for headings.
By Carl Shank July 13, 2026
George Bickham the Elder (b. 1684) was one of the most influential English engravers, calligraphers, and writing masters of the eighteenth century. Although he was a capable print engraver, his lasting significance lies in his role in preserving and popularizing English Round Hand (later known as Copperplate script) through beautifully engraved writing manuals. His work shaped business handwriting, penmanship education, typography, and ornamental lettering for generations. He trained as both a writing master and an engraver, two professions that were closely linked before the advent of modern printing. Rather than merely copying handwriting, he engraved elaborate penmanship examples onto copper plates, allowing thousands of identical, highly detailed specimens to be printed. He became renowned for his extraordinary ability to translate handwritten originals directly onto copper plates with exceptional fidelity, a skill admired by his contemporaries.
By Carl Shank June 13, 2026
Compositors & Type: Origin and Use of “Uppercase” and “Lowercase” Carl Shank, CARE Typography Most everyone knows what “uppercase” and “lowercase” letters are. They refer, of course, to our “capital” letters and our “regular” small print. But not many know why or how they came to be known by such terminology. The answer is found in the history and development of typography and printing. “Case” here doesn’t refer to “circumstance” or “condition.” It refers to the wooden trays used to store metal letters, the top case for capital letters (“uppercase”) and the lower case for small letters. Each tray was divided into compartments to hold the type. The lower case also held the punctuation marks and other pieces of type, like “spacers.” The type case was a shallow wooden tray divided into compartments of various sizes. There were about thirty styles of type cases, and some of these were made in different sizes.[1] The most common, or standard, size was 32¼ by 16 inches, outside dimensions, and ⅛ inches deep, inside. One of three traditional plans or schemes for such type cases involved (1) all characters in one case; (2) capitals, small capitals and a few other characters in one case; or (3) the small letters, figures, points, spaces and quads in another case. The two latter cases formed a pair and would nearly always be used together.(See Images) Hand compositors (or “swifts”) would take individual letters, spaces and punctuation marks or other characters from the type case and place them in what was called a composing “stick” in such a manner that when the type characters are properly assembled, they form words, sentences and paragraphs. The work of the press room compositor was divided into two fundamental operations — the “setting” of type and the “unsetting” of type. The former was called composition and the latter, distribution. A visual example of such typesetting can be seen in some of the episodes of The Waltons, an American historical dramatelevision series about a family in rural western Virginia in the Appalachian/Blue Ridge mountains chain, during the economic hardships and mass unemployment of the Great Depression in the 1930s and the subsequent United State home front during World War II in the 1940s. The series aired from 1972 to 1981. John-Boy, a leading character of the series, opened a print shop in a shed by the family home with an old-fashioned mechanical printer that required setting cold metal type from a type case. His brother was the compositor while John-Boy ran the printing machine.
By Carl Shank June 6, 2026
Reading through an old volume of Frederick Nelson Phillips, Inc, Type Faces:With Which We 'Prove It With Proofs' in Typography for Advertisements (New York, 1924), I came across some type that falls outside of the standard typography models, called "vanity type." The term “vanity typography” is not a formal category in typographic history like Old Style, Transitional, Modern, or Sans Serif. Designers typically use the phrase informally to describe typography that draws attention primarily to itself rather than serving the text or reader. Vanity typography occurs when type is used as a display of the designer's skill, fashion, or personal taste rather than to improve communication. Readability is sometimes sacrificed for self-expression and artistic flair. Such type styles use excessive ornamentation, decorative letterforms, overuse of effects like shadows, outlines, gradients and distortions, unusual spacing, and generally typography used to impress rather than inform. Notice in the sample by Phillips, the different "A's," "F's,", "G's," "H's," "L's," "M's," "S's," T's" and "W's." This is not calligraphy lettering, but rather type that could have been used for verses or opening letters to paragraphs or stories.
By Carl Shank May 15, 2026
Puritan Typography Theology Informing Type “Creational realities have not spilled out randomly without purpose; rather, they reflect the wisdom, design, and intention of the good God who made them. It’s our job, then, to observe and learn. . . . And indeed, long before [Jonathan] Edwards began to keep his notebook of earthly pointers to heavenly truths, the seventeenth-century English Puritans were writing lengthy volumes organized around exactly this sort of principle.”[1] “The Puritans were a group of ministers and laypeople within the Church of England who sought to promote Reformed and experiential piety while striving to purify the national church from Roman Catholic influences in doctrine and worship, beginning during the Elizabethan era and continuing as a powerful force until the early eighteenth century. More broadly defined, the Puritan movement included those who were firmly within the Reformed and experiential tradition that flourished not only in sixteenth- and seventeenth-century England, but also well into the eighteenth century north of Hadrian’s Wall (among the Scottish Presbyterians), across the North Sea (among the Dutch Further Reformation divines), and across the Atlantic Ocean (among the New England Puritans and eighteenth-century evangelicals).” [2] Puritan typography flows from Puritan theology. The English Puritans of the sixteenth and seventeenth centuries inherited a typographic world shaped by the late Renaissance, the Reformation, and early modern printing. Their type styles were not merely aesthetic choices. Rather, they reflected theology, scholarship, readability, economy, and cultural identity.
By Carl Shank April 7, 2026
The King James Bible (KJV), commissioned by King James 1 in 1604 and published in 1611, has been a profound Bible translation and masterpiece of beauty through the ages. It has been one of the most influential English translations of the Bible. Its history combines politics, religion, and literary achievement in early modern England. It has an elevated, poetic style that influenced many later writers. It has been prized for its literary beauty, historical continuity and memorability in public reading and worship (ChatGPT).
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