About Being An Author

Carl Shank • October 12, 2022

So, you want to write a book!? There are many good websites and instructional aids for authoring.* Having written now over twenty non-fiction, mostly biblical and theological books, that have been used in a number of churches and with a number of training venues for church leaders, I have learned a few things about writing that I can share with you.


Read through a good style manual. Style manuals, like the Franklin Covey Style Guide for Business and Technical Communication has invaluable information on grammar, punctuation, sentence structure and rules that some of us learned in composition classes, but others have not. Some examples are: (1) Use ‘its” as a possessive and “it’s” as a contraction for “it is;” (2) Use adjectives and adverbs wisely and correctly — “The car engine sounded rough” (not roughly), using an adjective not an adverb; (3) Make sure the verb of the sentence agrees in number with the subject, “Elements of trigonometry are contained in The Elements of Trigonometry, which is difficult for many.” (“The Elements of Trigonometry” is the title of the book and this requires a singular verb form;) (4) Use only the “s” to form the plural after letters, signs, symbols, figures and acronyms and abbreviations, unless an apostrophe is necessary for clarity — 1990s not 1990’s, the Smiths, not the Smith’s, the A’s have it (rather than the As have it); (5) Use concise, active sentences rather than passive, weak and ineffective ones — “Smith’s report contained numerous errors” rather than, “The report cited by Smith was filled with numerous errors.”


Write like you speak. That is, be careful of obtuse, long and confusing sentences. It is unfortunate that academicians have never learned this lesson, and their reports and writings are often too wordy and unduly complicated. This is especially true in the theological treatises and papers I have read throughout my career. What can be said in a few crisp sentences are often encased in long paragraphs which beg the issue or question at hand. 


Be culturally and bias-aware in your writing. Signs of discrimination by race, creed, sex, age or national origin are actually legal issues, not just offensive or poor writing. Thus, “The Native-American woman in our office, Sally, now nearly 65, missed her deadline today,” is not merely in poor taste. It is irrelevant, unfair and likely illegal. It would be more direct and honest to say, “Sally missed her deadline today.” Treat others as you would want to be treated in your writing. Be careful of cliché phrases, such as “girls” for grown women, or “boys” for grown men in a company or office. A wrong phrase could end you up in court, even cost your reputation and certainly your pocketbook. “Stewardess” is “flight attendant,” “manpower” is now “work force,” and “chairman” is now “chair, or chairperson.” Use plural pronouns to refer back to “everyone” or “someone,” as in, “Someone left their pencil at the table.” And, certainly refrain from using hybrid forms in your writing, such as “s/he” or “he/she” or “hisorher.”


Learn to rewrite and rewrite again. After a paragraph, have some friends read it out loud to you. Does it make sense? Is it understandable, clear and cogent? Are the sentences too long? Can you say what you want to say in a better way? Can you eliminate wordy sentences or extraneous comments? Writing is part art, part science, part common sense.


Have your writing proofread. The Covey Guide lists several strategies† — (1) Check format. Does the document look good—with uniform spacing, heading styles, lists? Are emphasis techniques (boldface, italics, etc.) consistently applied? [I would strongly recommend that you let a typographer properly typeset your writing using proven typesetting techniques.] (2) Check content. Is the information correct? Are figures like meeting times, dollar amounts and percentages correct? (3) Check for errors. Using your spell-checker helps, but will not point out a mistaken “their” for “there.” Question every capitalization, punctuation, word division. Question every number and add up figures to make sure sums are accurate. (4) Read the document in different ways, like reading it backwards, to catch errors you can easily miss, or reading it aloud, to slow down and catch errors, or have others read sections at a time.


There are professional firms that can help you make you a better writer. Use them, if the writing or subject is important enough. You can also use a self-publishing service, like Lulu (lulu.com) for some of these services. You must always have them print a proof-copy before they will place it on their site for purchase or have it advertised on Amazon or other marketing companies. This allows you to change and revise and modify where necessary.


Use a graphic designer or professional service for the cover design. Again, self-printing services like Lulu provide cover designers (for a fee) if you need them. And, of course, printing companies will help you in the design and production efforts here.


Above all, enjoy the process! Writing for most of us is a side-job or hobby, not our main profession or job. If and when it gets grueling, take a break, leave it for a while, come back to it later, even much later. Your future and life do not depend upon this book or article. I learned in Christian ministry that to prepare a good sermon for a Sunday morning service takes several rewrites and many changes until the final message. So, I would make a basic outline of the message at the beginning of the week, dream about it, make several changes and scratch out notes on a notepad or computer word processor throughout the week. Then I would put it all together with the changes and things I must leave out for a 30-minute message at the end of the week. And then pray real hard for God to do what the preacher or teacher cannot do in communicating the message!


*I use the Chicago Manual of Style (https://www.chicagomanualofstyle.org/) and the Franklin Covey Style Guide (Salt Lake, Utah: Franklin Covey, 1985, 1997, 1999) in this blog.

†Covey, 72.


Successful Layout & Design

By Carl Shank November 8, 2025
What Happened to Type After Gutenberg? A Brief Historical Sketch from 1460-1640 At the end of the 15th century, German printing was at the forefront of a revolutionary transformation in Europe, driven by the invention of the movable-type printing press by Johannes Gutenberg in the mid-15th century. This development had a profound impact on culture, education, and the dissemination of knowledge. By the end of the century, Germany had become one of the key centers of printing in Europe, particularly in cities like Mainz, Nuremberg, and Augsburg. Books printed before 1501 are referred to as incunabula. German printers produced a significant portion of the incunabula, with many focusing on religious texts such as the Bible, liturgical works, and theological treatises. Secular works, including classical texts, legal documents, and scientific works, also gained prominence towards the end of the century. German printers played a key role in developing early typefaces. One of the most popular was Blackletter (also called Gothic script or Fraktur), which dominated printed works in Germany during this period. The dense and elaborate script was particularly suited to religious and formal texts. By 1500, there were over 1,000 printers operating in various German cities, making Germany a leading hub for the printing industry. Notable printing centers included: Mainz—The birthplace of Gutenberg’s press; Nuremberg — An important center for both printing and intellectual activity; and, Augsburg—A commercial and printing hub. What is often lost in typographical history in the years closely following Gutenberg are the important printers and typographers in Germany, Italy, Switzerland, France, the Netherlands, Spain, England, Austria, Sweden, Holland, Denmark, Scotland, Mexico, Ireland and the United States who furthered the cause of typography and printed works. This Blog serves as a historical sketch of a number of these important people.
By Carl Shank November 1, 2025
SWISS TYPE BEAUTY DESIGNERS LIKE JAN TSCHICHOLD were foundational to many of the Swiss design principles. This style evolved from Constructivist, De Stijl and Bauhaus design principles, particularly the ideas of grid systems, sans-serif type and minimalism. Emerging in Switzerland during the 1940s and 1950s, this typography, also known as the International Typographic Style, directly responded to the type chaos of Dada and the stylization of Art Deco. The Swiss style emphasized readability, visual harmony and universality. Clarity, objectivity and functionality were key components. Contributors included Max Miedinger, creator of the Helvetica typeface and Adrian Frutiger, creator of the Univers typeface, both in 1957. The Journey of Helvetica We all use Helvetica. In fact, some say it has been overused through modern years. Helvetica derives its powerful simplicity and display qualities from the 1896 typeface Akzidenz-Grotesk. “The design originates from Royal Grotesk light by Ferdinand Theinhardt who also supplied the regular, medium and bold weights. Throughout the years, Berthold has expanded this extremely popular and versatile family. AG Super was developed in 1968 by Günter Gerhard Lange and is an excellent choice for headlines. In 2001, Günter Gerhard Lange added more weights for Berthold including Super Italic and Extra Bold italic.”[1] “Helvetica is a twentieth-century Swiss revision of a late nineteenth­ century German Realist face. The first weights were drawn in 1956 by Max Miedinger, based on the Berthold Foundry’s old Odd-job Sans-serif, or Akzidenz Grotesk, as it is called in German. The heavy, unmodulated line and tiny aperture evoke an image of uncultivated strength, force and persistence. The very light weights issued in recent years have done much to reduce Helvetica’s coarseness but little to increase its readability.”[2]
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