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About Printers' Marks: Highlighting Crosses

Carl Shank • March 15, 2024

About Printers’ Marks —

Highlighting Crosses

 

Printers’ Marks are symbols or logos that have been used as trademarks by early printers, starting in the fifteenth century. Before the introduction of copyrights, printers’ marks legitimized a printer’s work. Copyright legislation would not be introduced until the eighteenth century.


Such marks usually appeared on the last page of a printed work. The first known mark can be found on the Mainz Psalter, produced by Johann Fust and Peter Schoeffer in 1457 (See Example below). This mark depicted two shields bearing a saltire, a diagonal cross and a chevron surrounded by three stars. At the outset these were marks of the printer, but the practice was gradually adopted by publishers.

 

In early works a statement at the end listed the date of completion and the location. Sometimes the name of the printer or scribe or their initials were included. In printing and typography this is called a colophon, derived from the Greek word κολοφών, meaning summit, or finishing touch. The printer’s mark was added and gradually moved to the title page of the book.


The earliest marks were simple designs produced by using a woodcut stamp. Maggie Patton in her excellent introduction to printers’ marks notes that “the design of a printer’s mark used visual puns, wordplay or sometimes a rebus, a puzzle combining illustrations and letters to depict a motto or printer’s initials. Sacred symbols, the cross and the orb, real and mythical animals, heraldic symbols, and scientific instruments were used in thousands of combinations. The sixteenth century was the highpoint for printers’ marks, when lavish illustrations incorporating a printer’s mark decorated title pages.


Many famous images and symbols originate from printers’ marks. The design used by Venetian printer Aldus Manutius depicts a dolphin wrapped around an anchor. The printer’s mark used by French printer Robert Estienne shows a man standing by an olive tree, symbolising the tree of knowledge. Christophe Plantin, in Antwerp, used a pair of compasses held by a hand extending from a bank of clouds, the compass points signifying labour and constancy.” [1]


An extensive work on printers’ marks written by William Roberts in 1893 (Printers’ Marks: A Chapter in the History of Typography) showcases a number of printers through the centuries and their trademarks. His work has been reproduced by Project Gutenberg as an eBook.[2]


Printers’ Marks: The Crosses

There is an extensive use of the symbol of a cross on many of the earliest printers’ marks. In researching and digitally reproducing these marks, as a typographer and theologian, I find Roberts’ discussion of this phase of printers’ marks unfortunate and demeaning. He says that “there are many points which will forever remain in the region of doubt and obscurity. Tradition is proverbially difficult to eradicate; and all the glamour which surrounds the history of the Cross, and which found expression in, among other popular books, the Legenda Aurea, maintained all its pristine force and attractiveness down to the end of the sixteenth century. The invention of printing and the gradual enlightenment of mankind did much in reducing these legends into their proper place.” [3]

 

He goes on to question the marks with these words — “Why at the extreme top of the cross is the lateral line formed into a sort of triangular four? Why, without this inexplicable sign, has the cross a number of cyphers, two, or even three, cross-bars? Why should the tail of the cypher 4 itself be traversed by one or sometimes two perpendicular bars which themselves would appear to form another cross of another kind? Why, among the ornamental accessories, do certain species of stars form several crosses, entangled or isolated? Why, at the base of the cross is the V duplicated?" All these are problems which it would be exceedingly difficult to solve with satisfaction.” [4]

 

In my own study and exploration of these cross marks, what I have found is that the symbolism of the cross at the top with a globe and initials at the bottom indicated a humble submission to the Lordship of Jesus Christ over the earth and its inhabitants, inclusive of the printers themselves. Many of these symbols were crafted by religious men who, instead of capitulating to the times, wanted to express their faith stance for all to see. I have attached below a carefully crafted redrawing of many of these cross printers’ marks, made available by CARE Typography as a typeface. (See Below)

 

Thus, the cross mark, as Roberts has to point out, is “a very striking proof of what M. Delalain calls "la persistance de la croix." It has appeared in all forms and in almost every conceivable shape. Its presence may be taken as indicating a deference and a submission to, as well as a respect for, the Christian religion, and M. Delalain is of the opinion that the sign "eu pour origine l'affliation à une confrérie religieuse." [5]

 

The earliest printer’s mark by Fust and Schoeffer in 1457 indicated a diagonal cross.  It was placed as a colophon at the end of the Psalter printing, the second work of Gutenberg. The Somachi Fathers operated a press, being a Catholic Order founded for men in Italy in the sixteenth century. Providing staff for boys’ homes and serving 95 parishes, as well as other ministries, their printer’s mark signaled a devotion to the Cross.

 

John Siberch (1476–1554) was the first Cambridge printer and an associate of Erasmus. He had links with some of the key figures in North European printing and bookselling and, in turn, formed connections with leading theologians and scholars like Erasmus. Wikipedia notes that Siberch knew “the authors, translators and dedicatees who comprised many of the major contemporary figures of church, state and academia, including bishops John Fisher of Rochester and Nicholas West  of Ely, Richard Pace,  Secretary of State to Henry VIII, the royal physician Thomas Linacre and, above all, the great humanist scholar Desiderius Erasmus  and his circle, while the books touched upon significant issues of the day, such as religious reform and the new humanist learning.” [6]

 

The St Alban’s Press was the third printing press established in England in 1479 as part of the Benedictine Monastery of St Albans, clearly a religious establishment that promoted the Cross as central to their printing. Erhart Oglin was a German printer focusing on printing music. In 1512 he was the first printer in Germany to produce “a printed sheet music, the Deutsche Liederbuch , which contains 43 German sacred and secular songs as well as six Latin songs.” [7]

 

Juan Rosenbach was a Spanish printer whose printer’s mark can be seen in the Library of Congress today. The evident Cross stands over a sacred “h” perhaps referencing ancient Horus. [8] Bernardino Giolito de Ferrari, known as Stagnino, used at least three printers’ marks with variations — “The device employed most often is reproduced here from his edition of the Roman missal, printed April 7, 1511: the letter B is enclosed within a heart, surmounted by a cross; the staff of the cross pierces the letter S. While the letters B and S presumably identify the printer, an alternate device shows the figure of St. Bernardino of Siena (1380-1444), an Observant Franciscan friar, with similar initials. Stagnino's mark represented the saint with the IS monogram and three cast-off miters, symbolizing the three bishoprics he rejected in order to continue preaching his popular sermons against Catholic heresy and immorality.” [9]  Indeed, a profoundly religious use of the mark.

 

The mark of Hercules Nani, with the Cross, above three hills or mountains, may imply meditation and heavenly communion — “The Mountains of Myrrh and the Hills of Frankincense, to which the writer of the Song of Solomon says he will retreat, are ideally the same as those ‘silver mountains’ over which, according to Sir Walter Raleigh, ‘My soul, like quiet palmer/ Travelleth towards the land of heaven.’ Among the Jews the three-peaked Mount Olivet was esteemed to be holy, and accounted to be the residence of the Deity.” [10]  The point here is that this printer’s mark indicates much more than a mere cultural convenience or capitulation to the period.

 

Modern uses of printers’ marks continue, with the examples below of the Banner of Truth Trust, Penguin Publishing House and New North Press. The Banner printer’s mark has a deeply religious meaning and message. Often these marks are on the copyright or title page of the book today. They may also adorn the cover of such books.

 

CARE Typography has meticulously digitized these marks and made them available as a typeface for your use. They are public domain images, free to use with the attribution — Digitized by CARE Typography, 2024.

 

 Notes

[1] Maggie Patton, “The Printer’s Mark: That Curious Penguin on the Spine of Your Favorite Paperback Isn’t There Just for Decoration,” Openbook, Autumn 2022.

[2] William Roberts, The Project Gutenberg Ebook of Printers’ Marks, June 1, 2008, Ebook #25663, from inages made available by The Internet Archive.

[3] Roberts, pp. 24–26

[4] Ibid.

[5] “the persistence of the cross;”  “originated from affiliation with a religious brotherhood” quoted by Roberts, 24.

[6] https://en.wikipedia.org/wiki/John_Siberch

[7] https://de.wikipedia.org/wiki/Erhart_Öglin

[8] Harold Bayley, The Lost Language of Symbolism: An Inquiry Into the Origin of Certain Letters. Words, Names, Fairy Tales, Folklore, Etc., 1912, p. 161, from Internet Archive Books.

[9] Library Quarterly Information, Community, Policy, Vol. 83, No 1, pp. 39–41, The University of Chicago, 2023.

[10] Bayley, Lost Language of Symbolism, 35.

 

 


Successful Layout & Design

By Carl Shank 24 Oct, 2024
Art in the Alphabet: What AI Cannot Give Us I am a student of typographic history. In fact, I have pulled together a book on this history ( Typography Through The Years: A Selected History ) available from most booksellers. This book is filled with digitized fonts from earlier years, many not generally available in the open printing and typography trades. They represent hours of careful labor redrawing or copying the pen written works of earlier typographers, like Lewis F. Day (See his Alphabets Old and New, London, 1910 or earlier). Does AI (artificial intelligence) help us or even substitute for us the work and beauty that goes into historic calligraphy and font histories? As with many people in many businesses and professions, I have used AI (especially ChatGPT and Claude) to access information files and reduce the time formerly spent in libraries or even online searches. That has been true even in my preaching and teaching as a theologian and retired pastor and consultant (See my extended BLOGs, “AI and the Ministry: The Uses and Abuses of Artificial Intelligence” and “AI and the Brethren in Christ: Hallucinations & Corrections” in www.carlshankconsulting.com ). Indeed, there are multiple copyright issues associated with AI generated feeds. In my BLOG on “Copyright Do’s and Don’t’s” Oct 23, 2023) I noted the following — “Right now, in the courts, there are lawsuits pending against big time AI players such as GitHub and Microsoft and Open AI seeking to see whether or not AI created materials are subject to copyright violations and piracy on a level not seen since the Napster violations in the 1990s. Getty Images have filed a suit against Stable Diffusion, an AI art developing tool, claiming that its images are too close to the real thing and thus violate copyright laws. This is far from "Fair Use" standards. The Clarkson Law Firm has two class action suits against OpenAI and Google claiming that AI "stole" copyrighted materials from their creators. Moreover, the U.S. Copyright office has ruled that AI cannot be considered an "author," since only a person can be an author. Additionally, Internet Archive ( https://archive.org/ ) has filed with the commission investigating AI and copyrights. They do not support any additional laws specifically targeting AI. They write — "Our high level view is that copyright law has been adapting to disruptive technologies since its earliest days and our existing copyright law is adequate to meet the disruptions of today. In particular, copyright’s flexible fair use provision deals well with the fact-specific nature of new technologies, and has already addressed earlier innovations in machine learning and text-and-data mining. So while Generative AI presents a host of policy challenges that may prompt different kinds of legislative reform, we do not see that new copyright laws are needed to respond to Generative AI today." More courts and Congress will have to argue it out. Suffice it to say at this juncture, that using AI to re-create an illustration or an entire book may involve copyright breaches. Be careful in using the technology to bypass coded laws. There are still many pitfalls, however, and many ways AI cannot help us. There are many who would agree with me in this “short-cutting” our way to beautiful and usable fonts and faces. My recent foray into AI revealed the following about developing historic early fonts, say from a craftsman like Lewis F. Day, by ChatGPT — “To create a typeface inspired by Lewis F. Day's decorative design style and the typography of sixteenth and seventeenth-century printing, we'd need to combine key elements from both sources. 1. Lewis F. Day's Influence: Ornamentation: Lewis F. Day was known for his intricate decorative designs, inspired by Gothic and Renaissance motifs. His work often emphasized geometric and nature-inspired patterns. Flourishes: Day's aesthetic would inspire flourishes around characters, especially in capital letters or title work, where borders or embellishments could be incorporated. Symmetry and Balance: His designs usually kept a strong sense of order and symmetry, meaning that the typeface could integrate balanced, stylized serifs or carefully positioned decorations. 2. Sixteenth and Seventeenth-Century Printing Influences: Old Style Serifs: Early printing typefaces like Garamond or Caslon, which were common in this period, feature elegant, moderate contrast between thick and thin strokes, and serifs with soft, rounded edges. These fonts have a warm and timeless feel. Ligatures: In keeping with old typesetting practices, ligatures (like "fi", "fl", etc.) would be an essential feature. Hand-Pressed Imperfections: The text could have slight irregularities to evoke the hand-pressed, metal-type printing look of that era, with slight ink spread or irregular edges on the characters. Decorative Initials: Sixteenth and seventeenth-century printing often incorporated large, intricate drop capitals, which can be revisited with ornamentation similar to Lewis F. Day’s floral or geometric designs. Key Elements for Typeface: Character Design: Incorporate Old Style serif structure with moderate contrast in stroke weights. Slight ink spread effect for a hand-pressed look. Ornamentation: Incorporate Day's floral and geometric patterns as flourishes on capital letters. Consider decorative borders on certain initials or for titles. Ligatures & Swashes: Use swashes on certain letterforms, especially for f, g, h, k, and long descenders. Drop Caps: Design large, decorative drop caps that feature intricate floral or scroll designs, combining Day’s Victorian influence with sixteenth-century engravings. This typeface would feel both classic and ornamental, paying homage to the elegance of early print typography with the decorative touch that Lewis F. Day often brought to his work.” While a sample of Day’s work in generalized pre-Victorian and Victorian era times can be previewed (badly, I would say) on AI (through Claude.ai, for instance), an actual typeface and its construction eludes AI, at least for now. First, the description above makes little sense unless I have been immersed in viewing Lewis F. Day's samples and history. And then, secondly, the descriptors are too vague and undefined. There is not merely one typestyle either in Victorian England or in Day's works. Take a look at the uncials (alphabetic capitals) below for a wide variety of what AI has tried to describe. The penned and hand drawn letters represented by Day and digitized by CARE Typography cannot be reproduced by AI, no matter how precise the tool. Moreover, accurate letter spacing and hinting and all the features that make up even a hand drawn font are not AI reproducible, nor in the range of AI generated feeds. And, to do so, would probably violate image-drawn copyrightable feeds. Conclusions. What does all of this mean for the typographer or printer or publisher? Do the hard work! Type formation takes significant time and effort and drawing and re-drawing, tweaking until the letters and letter spacings and kerning and everything is right and readable. AI will not do such work for you. Seek permission for its use . This is always the best and most honorable course of action. You may have to contact the publisher, who then in turn may contact the writer. I did this for a study guide I wrote on a book from Oxford Press in England on the life and work of Jonathan Edwards, the great early American theologian in New England. While it was only a study guide with excerpts on which to comment, and for church study and use exclusively, the Press required a contractural engagement that lasted for one year with a limited number of copies that could be printed and made available, even for religious study and use. It would have cost me hundreds of dollars. I declined and went another route with some of the material. Use legitimate free sources for photos and images . I use dreamstime.com in their free portfolios for the background photos and images for a number of book covers I have crafted. There are other legitimate sources in iStock, for instance. Licensing uses and rules apply to most of these freebies. And give credit for where credit is due, even for the freebies. The Lewis F. Day’s Alphabets Old and New and its samples are in the public domain now. Use your own work and photos . I know this requires substantial time and effort, but it is usually the right thing to do. I put together a historical calendar of the Lancaster PA area using photos I personally took. Use the old "buyer beware" adage here . Are you willing to risk your site being taken down, or getting a cease and desist letter, a bill or actually being sued through the Digital Millennium Copyright Act (DMCA), which can be very, very costly. People actually make a living on book royalties and selling or licensing their work. Poaching their work for pleasure or profit is unacceptable. Extensis has an entire section on font use and licensing (www.extensis.com). Conclusion #2. For all Christians and people of faith, we need to heed the apostle Paul’s admonition in the Bible that “Everything is permissible, but not everything is beneficial. Everything is permissible but not everything is constructive.” (1 Corinthians 10:23) Yes, Paul is talking about Christian liberty and eating of food that was devoted to idols of his day, but the principle remains. What we CAN do is not always what we SHOULD do. This involves the use of AI in our churches and ministries. Second, beware of the “Babel influence.” You do remember the construction of a tower built by early peoples to reach to heaven in Genesis 11 — “Come, let us build ourselves a city, with a tower that reaches to the heavens, so that we may make a name for ourselves and not be scattered over the face of the whole earth.” Christopher Watkin notes in his massive study, Biblical Critical Theory: How The Bible’s Unfolding Story Makes Sense of Modern Life and Culture , “rather than playing a role in God’s story (filling the earth and subduing it), these people want God to play a supporting role in their story, as the heavenly antagonist who is ultimately beholden to, or vanquished through, their heroic self-aggrandizement.” (208-9) This is sinful autonomy. This is humankind globalization of power and wealth and achievement. This is what AI could promise if misused and misapplied. We need to always see the inherent temptation in AI drawing us away from God and dependence on God. Third, know the times and the promises and pitfalls of artificial intelligence. Get on ChatGPT 4 and Claude.ai and other AI tools. Find out how they work and can work for you. Use them biblically and intelligently and wisely. Be aware that your people are using AI all the time where they live and work, even if you don’t. In other words, be “smart” about AI and its growing use and influence — and keep the dependence on God strong and sure. Sources Lewis F. Day’s Alphabets Old and New , London, 1910 edition. Sara Hawkins, “Copyright Fair Use and How It Works for Online Images,” https://bit.ly/3YyNMCW Lucie Růžičková , "Ai and Copyright: The Legal Landscape," https://bit.ly/3Ao5zDw . Gibble, Kraybill & Hess, Attorneys in Lancaster, PA, https://gkh.com/protecting-copyrights-vs-protecting-trademarks/
By Carl Shank 05 Oct, 2024
Lewis F. Day's Alphabetic Summary . This is the last post of Day's Alphabets Old and New (London, 1910), highlighting a summary picture of his alphabetic font offerings in the book. Other Blogs investigate the font backgrounds and development of Day's fonts. CARE Typography has meticulously digitized many of Day's typographic offerings. They are available, either individually, or as a set for a modest cost. Contact cshanktype@gmail.com for prices and ordering. Additionally, CARE Typography is offering a beautifully crafted printed summary in a font binder, along with their newest book, Typography Through the Years: A Selected History . This selection gives a carefully researched history of typography and an extensive sampling of historic faces, both old and new. Lewis Foreman Day (1845-1910) was an influential English designer, author, and lecturer who played a significant role in the Arts and Crafts movement of the late 19th and early 20th centuries. He became a prolific designer, working across various mediums including wallpaper, textiles, stained glass, pottery, and metalwork. Day advocated for the integration of form and function, emphasizing the importance of practicality in design alongside aesthetic considerations. His work and writings contributed significantly to the development of British design education and theory in the late Victorian era. His book, Alphabets Old and New , published in London, in 1910 gives sterling examples of his typography work. Day's approach to design, blending traditional craftsmanship with modern industrial techniques, helped shape the transition from Victorian aesthetics to more modern design principles. CARE Typography has digitized a number of the font faces in the book for modern use and aesthetic appeal. The typefaces below illustrate the beauty and craftsmanship of Day which can contribute to modern typography. These mostly pen drawn typefaces have been digitized by CARE Typography using Fontographer to make them available as usable fonts. Caps or Unicals are often used in display faces and advertising. Some of these classic faces can enliven your printing and advertising projects.
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