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Work or Craft?

Carl Shank • December 6, 2023

Work or Craft?


Is Typography and Printing “Work” or A “Craft”?


I recently read an interesting and provocative chapter in the book by Dorothy Sayers, Letters to a Diminished Church: Passionate Arguments for the Relevance of Christian Doctrine. The chapter, “Why Work?” promotes work “not as a drudgery to be undergone for the purpose of making money, but as a way of life in which the nature of man should find its proper exercise and delight and so fulfill itself to the glory of God.” She goes on to say that “We should ask of an enterprise, not ‘will it pay?’ but ‘is it good?’; of a man, not ‘what does he make?’ but ‘what is his work worth?’; of goods, not ‘can we induce people to buy them?’ but ‘are they useful things well made?’; of employment, not ‘how much a week?’ but ‘will it exercise my faculties to the utmost?’”


 This got me thinking about typography and the printing profession. Are they “work” or, as Roger Bringhurst says, “Typography is the craft of human language with a durable visual form . . . its heartwood is calligraphy — the dance, on a tiny stage, of the living speaking hand — and its roots reach into living soil, though its branches may be hung each year with new machines. So long as the root lives, typography remains a source of true delight, true knowledge, true surprise.” (The Elements of Typographic Style, 11) 


Such expressive descriptions of typography and the printing profession defies the historical and tedious work of typesetters and printers throughout the years. In the early years of printing, compositors and presswork became separated and almost at odds with each other. Compositors believed “their reading skills and proficiency in Latin and Greek made them superior to pressmen who presumably had been selected for their physical strength, a necessary requirement in the laborious operation of the hand presses.” (Alexander Lawson, “Thoughts on the Typo Workplace,” Electronic Publishing, 1994)


He notes that “working conditions for compositors so employed approached the horrendous — long hours of work, from five in the morning to eight at night, lighting by candle and noisome lanterns, and the discomfort of 6-point type.” (Lawson) He quotes a letter written to the Typographic Journal in 1894 by the wife of a newspaper comp on the harsh conditions her husband had to labor — “I do believe that the morning newspaper, set by weary, sweating, half-blinded, nerve exhausted humans, who are driven to the saloon to recuperate by temporary exhilaration, and to early graves by soul and body enervating toil in unwholesome, ill-ventilated, stinking, over heated composing rooms is a greater curse to humanity than the much dreaded [Linotype] machine can ever be.” The mortality rate of TB among printers of the period was double that of the community as a whole, with alcoholism an acute problem.


Of course, life itself was hard and harsh in those days with sweat shops and young children employed without adequate safety standards and unbelievably bad working conditions. Yet, Lawson says “we can be thankful to those old-timers who gradually, albeit painfully, brought about a workplace more amenable to health and prosperity.” Such “work” seems a long distance from the “craft” of typesetting and typography in general. Today, our problems are mostly orthopedic problems because of ill-designed seating or unhealthy computer-generated vision issues. 


This brings us to the central issue raised by Sayers — Do we work to live or live to work? Have we indeed forgotten that secular work is sacred work, and that quality of work, work worth doing and in which we can take pride has been replaced by consumerism and the unhealthy desire for more and more stuff? From the point of view of both a seminary trained professional minister and an amateur typographer, this is a crucial question for every printer and every typographer. 


There are relatively few professionally satisfied typographers and happy printers. I know a few. But I also know the drive to produce, produce, produce and to make more money all the time. The New York Times mantra, “All the news that is fit to print,” can be easily morphed into “All the news that will produce more money and more power.” Indeed, what is “fit to print” becomes “what will the market bear and want.” Mega-print houses can be driven to produce what will sell, instead of printing carefully crafted typographical pieces that will bring few monetary rewards. Do we live to print or print to live? Do I craft and set type to live or live to craft and set type?


The problem is losing the craft of typography and printing to the pressure-driven business world of producing what will sell and make a profit. This is an age-old problem, of course, but I would ask my typography and printing friends for their answer — Do I do what I do to live, or do I live to do what I do? Sayers notes the fruits of living through World War 2 — “We have had to learn the bitter lesson that in all the world there are only two sources of real wealth: the fruit of the earth and the labor of men; and to estimate work not by the money it brings to the producer, but by the worth of the thing that is made.”


Successful Layout & Design

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Sketch & Hand Drawn Lettering. The history of font development includes a wealth of calligraphic fonts and artistically crafted hand drawn typefaces. A number of these lettering fonts have been drawn and submitted by smaller type foundries and entrepreneurs seeking to make their mark in the font world. A casual look at ChatGPT gives some idea as to their source and character. Fonts that mimic pencil drawings often have a hand-sketched, textured, or rough-lined appearance. These fonts are great for artistic projects, children's books, casual branding, or creative typography. The sample fonts below are mostly given for personal use only, use on personal invitations and so forth, but some have been made available for commercial use as well. They demonstrate the wide range of hand drawn fonts available for use and purchase.
By Carl Shank January 20, 2025
Four Old Playful Fancy Fonts . CARE Typography is pleased in its historical search for antique inspired fonts to introduce digitized versions of Harper and Mikado, a Gutenberg typeface and Lacrosse. Unlike their modern counterparts, these fonts are display only fanciful fonts of a bygone era in typography. However, they exude a rich history of font development that should not be forgotten in our search for the new, the sleek, the up-to-date in type. They have been developed from the rich typographic heritage of Phillips Old Fashioned Type Book published in 1945 by Frederick Nelson Phillips, Inc, in New York. This volume has caught my historic typographic eye for its plethora of ancient font styles and formulations. The Harper446 font is especially playful, with its curly capitals, its specialized "Q" capital and, of course, its flavorful and playful small case lettering, with the raised c, e and o letters and the odd looking "g." This is obviously not a text font, but can uses in artful decorative work. The Mikado231 font does not at all look like the variations of the typeface called "Mikado" in typography history. As that history notes, "Mikado was apparently inspired by Gilbert and Sullivan’s comic opera of the same name. The show opened in London in March of 1885 and in New York later that same year. According to Nicolete Gray in her classic book on ornamented typefaces, the English foundry of Sir Charles Reed and Son introduced a metal type called “Japanese” also in 1885. She characterized this typeface and other oriental based typefaces as superficial in their foreign influence. Nonetheless it appears that it was later copied by several of the American Wood-type companies. The 1906 Hamilton wood-type specimen catalog shows four versions of this design; one by Hamilton and three by acquired companies. The versions by Wells, and Morgans & Wilcox are called Mikado. The Hamilton and Page versions use model numbers 204 and 156 respectively. It is difficult to determine the specific dates when this particular wood-type was introduced, but the earliest wood-type catalog I could find showing Mikado is the 1888 Page catalog. Our sample “WINTER” is a 15 line unstamped type most similar to the Hamilton version. Incidentally, another English foundry, Miller and Richard introduced a metal typeface in 1887, also named Mikado. That typeface is totally different than the one presented here." (https://www.printmuseum.org/wood-type-mikado). This Mikado adaptation has straight angular E, F, G, K, T and even raised W, X, Y in the capitals. Note the falling stems of C, L, and lower c, e, h, m and n. Again, this playful font can be used sparingly in advertisement copy and flavorful playbills. The Gutenberg700 font is again from the Phillips book samples. Note the dotted C, U, V, small g and zero. The ampersand is also interesting. Curly serifs are used in A, J, L, S. The numerals are classic old school numerals. This Gutenberg rendering is unlike any classic Gutenberg typeface that has been presented. The LacrossePhillips font has a cute left hanging serif on the capitals. It is a bold faced font, both in the upper and lower case. It is a full font offering upper and lower case lettering, numerals and other marks. These fonts are available from CARE Typography at care typography.com at NO COST. They are free to purchase and use.
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