How They Handle Typography: Survey of Canva, Kittl and Express

Carl Shank • April 18, 2023

How They Handle Typography: Survey of Canva, Kittl, and Adobe Express

How do some of the major quick illustration programs handle typographic challenges? First, a disclaimer. This is not an exhaustive survey of Canva, Kittl or Adobe Express. However, since I have used these three programs in illustrative purposes, I wanted to find out how they might handle a typographic challenge, namely the banner of a 1901 Calendar. I have worked with this Calendar on a separate blog ("Digitizing the Past") and you can find important information there about the Calendar's source and creators. I have also worked to some extent on Adobe Express, Kittl and more recently Canva. All three have their purposes and strengths and weaknesses in comparison with one another. This blog is not about that comparison.


I wondered how these three programs would deal with a typographic challenge presented by this old 1901 Calendar. It would only be fair to say that none of the programs, nor my professional Adobe InDesign program, was up to the challenge, since the typeface used on the Calendar was not to be found anywhere (it might be closest related to Legal Brief JNL Regular, but that's a stretch). It was most likely hand drawn letters (I would invite my readers to state and show otherwise), especially noting the elongated bottom serif on the "E" of the banner and the "R."


Some general comments in using Express, Kittl and Canva might be in order in terms of typography. First, they are not precise typographic programs. They are mostly used and have been created for non-designers to be able to draft pleasing and eye catching illustrations and designs, especially for POD tasks (Printing On Demand). Kittl especially provides some nice Victorian art and design venues for an older look. Canva has the greatest image factory with thousands of images and designs at your fingertips. Adobe Express allows Creative Cloud members such as I am to quickly draw or design something not using Photoshop's or Illustrator's many features and steep learning curves. And Premium membership is free for Creative Cloud subscribers.


Kittl, and to a lesser extent, Canva, allows the typographer to play with type in a creative and fun way. In Kittl you can twist, rotate, skewer, shade and do other special effects on type that would require much time and work in the classic design programs, like Illustrator, Photoshop and the older Freehand. I have a number of issues of that wonderful design magazine, Before & After, by John McWade, now out of print, that delighted illustrators and type designers like I am for a number of years. These three programs  are quick-draw, down-and-dirty, if I may use that phrase, programs that are sight oriented with little to no measurement or precision. What looks good or nice or playful or whatever is what they give you. Precise typesetting tools and measurements are not there, such as technical letterspacing. Small caps are often missing on the glyphs presented in the programs, though they do have many of the glyphs of a regular typeface. But, they would say that more technical programs are what are to be used by professional typesetters and layout designers, especially for typesetting.


I have provided below the Calendar challenges and what I discovered these programs, along with my trusty Adobe InDesign program, can provide. I am not an expert user of Canva, or Kittl, or Express, and I am certain that tweaking is possible with these illustration programs. You can judge for yourself. What I finally had to do to give typographic justice to the banner in the 1901 Calendar was to actually craft a typeface from the letters provided on the calendar using Fontographer.

Canva (above) and Kittl (right)

Successful Layout & Design

By Carl Shank February 12, 2026
Free Fonts: A Deal or Trouble? The latest Google estimate of available fonts is over 300,000 and counting. Other estimates have catalogued over 550,000 fonts. There are over 36,000 font families, over 4,000 type designers and over 2,700 professional font foundries, not counting smaller font entrepreneurs like CARE Typography, which provides restored fonts from yesteryear. (Quora source https://www.quora.com/How-many-fonts-are-there-in-existence-Does-any-group-attempt-to-keep-a-record-of-all-the-fonts-that-exist ) There are commercial fonts from sources like Adobe and MyFonts (Monotype) which require payment for their use in various platforms. Both provide a subscription service, which usually requires a substantial monthly or yearly fee to download and use their fonts. When I began using Apple Macintoshes in the 1980s, font manufacturers like Adobe and Monotype would “sell” the right to use a number of their fonts for thousands of dollars. And, by the way, you never really “own” the font. You have paid only for the use of the font for a specific purpose or machine. Moreover, the price varies for print use, or web use, or a digital ad use. Even today, the font Trinité Titling by Bram de Does, used in a number of Bibles and biblical studies, costs over $4,000 for the use on a single computer and much more for a number of computer users. Individual users of such fonts are mostly priced out of their budget. Why the seemingly extravagant cost? We had a valve on one of our household plumbing lines go bad. I called the plumber, and he replaced the valve — at a cost of several hundred dollars, while the valve itself cost only a few dollars. Was that fair? Yes, because I was paying for the time and training and effort going into replacing that valve in my house. The same holds true for professional font designers. They spend hundreds, sometimes thousands, of hours in font development. We are paying for their livelihood. Font licenses cover four basic parameters around font usage — “The What: The weight and style of the typeface; The Where: Literally where you’ll use the font – a website, digital ad, or in print; The Who: The number times a font can be installed on a computer (aka the number of people who can use it); The How many: For example, web font licenses describe the number of allotted page views, and app and digital marketing licenses set similar parameters.” (Monotype Report) Companies like Monotype are rarely concerning with an individual using a font for a home, individualized project, but rather an entire design company or printer using that font for commercial gain and advertising dollars. There are fonts available “for personal use only,” prohibiting their use for commercial or money-making projects. There are what have been called “shareware” fonts, fonts with a minimal cost which require attribution of the type designer or provider on projects. Most fonts provide a EULA, or font license, which outlines and determines the legal restrictions and ramifications for their use. What about free fonts? Monotype warns against using unlicensed or what are called “free” fonts for several valid reasons, but, in my opinion, this is an obvious ploy to get the user to buy or subscribe to their font services. One Monotype report cites six issues associated with what are deemed “free” fonts. Free fonts may pop up in similar ads or designs to industry competition, perhaps prompting a lawsuit or cease-and-desist actions. Free fonts often have the inability to scale, add special characters, or even different alphabets. Free fonts have limited creative scope. They may be saddled with malware or software viruses. Poor font design can be a problem with such fonts. A sixth problem with so-called free fonts is that they can be actually “pirated” fonts, copied from legitimately designed fonts. “Aside from branding issues, free fonts also suffer from a whole host of performance issues. Fonts are software files that interact with applications and the operating system on which it’s installed; without the guidance of a skilled font engineer, rendering issues may arise from crashing glyphs, or a lack of proper kerning (the space between glyphs) text in certain scenarios. A free font downloaded from a random website might not support a broad range of languages and or complex scripts (e.g., Japanese or Arabic), or basic diatrics to cover commonly used Latin languages.” (Monotype Report) Monotype maintains that free fonts won’t give a company the individual style it deserves to help it stand out in the marketplace. They also point to the legal ramifications involved with font licensing, not a glamorous subject but one in which company attorneys are hired to examine for possible litigation. Types of Free Fonts There are four sources of free fonts — Open Source fonts with an SIL Open Font License (SEE https://openfontlicense.org ); OS fonts, fonts that come with your operating system and hardware; Subscription add-on fonts that come as an add-on to a subscription service; and, advertised free fonts by independent font designers, such as CARE Typography. Many or most of such free fonts come from freeware, shareware, public domain or demo fonts downloaded or reconstructed from an archive or library, like Internet Archive. Companies such as Website Planet offer free “commercial” fonts, fonts that can be used in business and corporate applications. See https://www.websiteplanet.com/blog/best-free-fonts/. Several cautions, however, are still in order here. First, a font that “looks like” a standard, business font is not the same thing as its “older brother.” An example is Website Planet’s Playfair Display font, both a variable and static font designed by Claus Eggers Sørensen licensed under the SIL Open Font License agreement. Yet, this font looks a lot like the standard Bodoni font, created by Giambattista Bodoni in 1767 and revived by Morris Fuller Benton in 1911 under Linotype’s commercial license.
By Carl Shank December 23, 2025
More on the Greek font. In a previous post ( It's Greek To Me! March 18, 2023) we noted that Cursive Greek type appeared as a chancery script by Francesco Griffo in 1502 and lasted two hundred years. Robert Bringhurst notes that "chancery Greeks were cut by many artists from Garamond to Cason, but Neoclassical and Romantic designers . . . all returned to simpler cursive forms . . . in the English speaking world the cursive Greek most often seen is the one designed in 1806 by Richard Porson." This face has been the "standard Greek face for the Oxford Classical Texts for over a century." ( Robert Bringhurst, The Elements of Typographic Style, Hartley & Marks, Version 3.1, 2005 , pp. 274, 278) In fact, asking Google for the best Greek face to use, it points us to Porson Greek. Porson is a beautiful Unicode Font for Greek. It's not stiff, like many of the cleaner fonts, which are usually san serif. It is bold and easy to read and seems to more closely match the orthography in newer textbooks. (Jan 8, 2004) 
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