What's In A Name?

Carl Shank • October 12, 2023

What's In A Name?  Do you remember memorizing your ABCs with the "Alphabet Song" —  "ABCDEFG / HIJKLMNOP / QRSTUV / WXYZ / Now I said my ABCs / What do you think of me?/" Our entire life has been framed by the alphabet. For those of us in the typography or typesetting business, the alphabet is our bread-and-butter. Those of us who design fonts and tweak layouts and redesign business logos are, may I say, in love with the alphabet and all that it conveys. But even if you are only slightly interested in history and the alphabet, have you ever wondered where your name came from? Not your surname, which you can find on sites such as ancestry.com, but your NAME, that which people casually call you. My name is "Carl," and I have wondered where those letters came from in the history of letter forms and cultural associations.

Alphabet History  The Alphabet is old. Very old. John Coleman Darnell, an Egyptologist from Yale University, in the 1990s made a discovery that rocked the alphabetic world. Looking for Egyptian relics, he discovered two ancient inscriptions at Wadi El-hol in central Egypt, about 30 miles northwest of ancient Thebes. This ancient road had evidence of inscriptions on the walls of the cliffs lining the roadway. The writings show the alphabet's invention from around 2000 B.C. A fascinating study of his report is found in David Sacks, Letter Perfect: The Marvelous History of Our Alphabet From A to Z.


The Egyptians wrote in hieroglyphics (called "sacred carvings"), using pictograms for letters. Pictures of familiar objects were used to convey sounds and words. The ancient Semites borrowed from these pictograms, so that, for example, the picture of a "head" was called resh, and since the word began with the sound of an "r," they selected that image for the sound. Thus, "R" is the sketch of a head.


From these backgrounds, the Phoenicians, descendants of people who lived in ancient Canaan, began writing their language in a 22-letter alphabet, sometime before 1000 B.C. They had inherited these letters from other tribes before them, but had the skill and knowledge to formally write them down. By 900 B.C. the Jews and other Near Eastern peoples copied the letters for their own use. The Greeks then followed about 800 B.C., adapting the letters for their own use. The chart on the right shows the Phoenician alphabet and how it relates to our modern alphabet.

Beyond the Phoenicians — The Phoenician alphabet begat the Greek which begat the Etruscan, a people who lived in northern Italy. From there, the Roman alphabet and writing were developed. The Phoenician alphabet had 22 letters, while the Greek alphabet had 26. Interestingly, the Hebrews, another Semitic tribe which populated the Canaanite region under the influence of Joshua's campaign (in the Bible), only khet (j), qof (q), resh (r) and shin (v) resemble their Phoenician counterparts. The Hebrew writing from right-to-left derives from the Phoenicians.


Modern letter forms have their immediate heritage in Roman inscriptions from around 50–120 A.D. The digital version called Trajan, created by Carol Twombly in 1989 for Adobe, reveals some of these Latin forms. In the sixth through tenth centuries, lower case letters (called minuscules) were formed, with modern lettering evolving from the Carolingian scripts. The Emperor Charlemagne used these letters as an educational standard. The Charlemagne font, created by Carol Twombly again, can be seen in the Latin lettering in the sample above. Italics then came into being in the form of cursive script developed in Rome and Florence.


Researching My Name — So, with all this information, and more, I investigated the letterforms that make up my name, CARL. The examples below show that tracing. If you would like more information on tracing your own name, buy a copy of  David Sacks, Letter Perfect: The Marvelous History of Our Alphabet from A to Z, available at Amazon.com.

Successful Layout & Design

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CARE Typography is pleased to announce a new typeface — NabelDado — in standard black-and-white font formulation as well as colored SVG formats. Please see samples below. Order from cshanktype@gmail.com. Enjoy!
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Historical Literary Fonts: The Fell Fonts Rooted in John Fell's legacy at Oxford, these fonts inherit a rich history of learned printing, drawing inspiration from Dutch typefaces with contrasting weights and unique letterforms. The Fell type collection was a gift made to Oxford University by Dr. John Fell (1625–1686), Bishop of Oxford and Vice-Chancellor of the University of Oxford. They were donated to the Oxford University Press (OUP) and became the foundation of its early printing identity — “He bought punches and matrices in Holland and Germany in 1670 and 1672 and entrusted his personal punchcutter, Peter de Walpergen, with the cut of the larger bodies. Igino Marini, revived some Fell types in 2004.”[1] Why the Fell Types Matter Fell Types represent pre-Caslon English typography. They form one of the earliest consistent typographic identities of a university press. They show how Dutch type design influenced English printing. Typographically, they were designed for reading, not display. This is important because they departed from the socialistic, anti-industrialization movement of the Arts & Crafts movement led by William Morris (SEE Blog Advances in Typography: A Historical Sketch (Part 2) , Nov. 20, 2025). Much credit for the original fonts goes to Frederick Nelson Phillips and his work at The Arden Press, which became more commercially ambitious and influential. This press produced high-quality editions of classic and scholarly texts, collaborated with academics, editors, and publishers and continued refinement of typographic discipline. Frederick Nelson Phillips Frederick Nelson Phillips (c. 1875 – 1938) occupies a crucial transitional role between Arts and Crafts idealism and twentieth-century typographic rationalism, as well as between private press craftsmanship and professional publishing. For historians of printing, he represents a model of how tradition can be revived thoughtfully—without nostalgia, and without surrendering to industrial mediocrity. Frederick Nelson Phillips was a British printer and typographic entrepreneur best known as the founder of The Florence Press and later The Arden Press. He played a significant role in the early twentieth-century revival of fine printing in Britain, working in the wake of William Morris and the Arts and Crafts movement, yet moving toward a more practical, commercially viable model of quality book production. Although never as famous as Morris or later modernist typographers, Phillips exerted a quiet but lasting influence. He helped normalize the use of historical typefaces in serious publishing, bridging the gap between private press ideals and commercial book production. Phillips influenced later British typographic standards, particularly in academic publishing. He contributed to the preservation and renewed appreciation of early English type design. His work resonates strongly with later figures interested in typographic scholarship, including those associated with university presses and fine publishing.
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