What's In A Name?

Carl Shank • October 12, 2023

What's In A Name?  Do you remember memorizing your ABCs with the "Alphabet Song" —  "ABCDEFG / HIJKLMNOP / QRSTUV / WXYZ / Now I said my ABCs / What do you think of me?/" Our entire life has been framed by the alphabet. For those of us in the typography or typesetting business, the alphabet is our bread-and-butter. Those of us who design fonts and tweak layouts and redesign business logos are, may I say, in love with the alphabet and all that it conveys. But even if you are only slightly interested in history and the alphabet, have you ever wondered where your name came from? Not your surname, which you can find on sites such as ancestry.com, but your NAME, that which people casually call you. My name is "Carl," and I have wondered where those letters came from in the history of letter forms and cultural associations.

Alphabet History  The Alphabet is old. Very old. John Coleman Darnell, an Egyptologist from Yale University, in the 1990s made a discovery that rocked the alphabetic world. Looking for Egyptian relics, he discovered two ancient inscriptions at Wadi El-hol in central Egypt, about 30 miles northwest of ancient Thebes. This ancient road had evidence of inscriptions on the walls of the cliffs lining the roadway. The writings show the alphabet's invention from around 2000 B.C. A fascinating study of his report is found in David Sacks, Letter Perfect: The Marvelous History of Our Alphabet From A to Z.


The Egyptians wrote in hieroglyphics (called "sacred carvings"), using pictograms for letters. Pictures of familiar objects were used to convey sounds and words. The ancient Semites borrowed from these pictograms, so that, for example, the picture of a "head" was called resh, and since the word began with the sound of an "r," they selected that image for the sound. Thus, "R" is the sketch of a head.


From these backgrounds, the Phoenicians, descendants of people who lived in ancient Canaan, began writing their language in a 22-letter alphabet, sometime before 1000 B.C. They had inherited these letters from other tribes before them, but had the skill and knowledge to formally write them down. By 900 B.C. the Jews and other Near Eastern peoples copied the letters for their own use. The Greeks then followed about 800 B.C., adapting the letters for their own use. The chart on the right shows the Phoenician alphabet and how it relates to our modern alphabet.

Beyond the Phoenicians — The Phoenician alphabet begat the Greek which begat the Etruscan, a people who lived in northern Italy. From there, the Roman alphabet and writing were developed. The Phoenician alphabet had 22 letters, while the Greek alphabet had 26. Interestingly, the Hebrews, another Semitic tribe which populated the Canaanite region under the influence of Joshua's campaign (in the Bible), only khet (j), qof (q), resh (r) and shin (v) resemble their Phoenician counterparts. The Hebrew writing from right-to-left derives from the Phoenicians.


Modern letter forms have their immediate heritage in Roman inscriptions from around 50–120 A.D. The digital version called Trajan, created by Carol Twombly in 1989 for Adobe, reveals some of these Latin forms. In the sixth through tenth centuries, lower case letters (called minuscules) were formed, with modern lettering evolving from the Carolingian scripts. The Emperor Charlemagne used these letters as an educational standard. The Charlemagne font, created by Carol Twombly again, can be seen in the Latin lettering in the sample above. Italics then came into being in the form of cursive script developed in Rome and Florence.


Researching My Name — So, with all this information, and more, I investigated the letterforms that make up my name, CARL. The examples below show that tracing. If you would like more information on tracing your own name, buy a copy of  David Sacks, Letter Perfect: The Marvelous History of Our Alphabet from A to Z, available at Amazon.com.

Successful Layout & Design

By Carl Shank July 30, 2026
Scripts & Cursives. In typography and calligraphy, the terms script and cursive are related but not synonymous. They are often used interchangeably in popular usage, but type historians and calligraphers generally distinguish them by purpose, construction, and historical origin . While all cursive-inspired fonts are script typefaces, not all script faces are cursives. Thus, a calligraphic font with disconnected capitals and lowercase letters is a script font, but not truly cursive. Background . Two previous posts are a good place to start this discussion — See "Calligraphy & Typography" a t https://www.caretypography.com/calligraphy-typography . Also, see "Pen-Lettering History" at https://www.caretypography.com/pen-lettering-history . In typographic terminology, script refers to a class of typefaces designed to emulate handwriting or calligraphy, regardless of whether letters are connected. Cursive, by contrast, refers to a style of handwriting characterized by connected, flowing letterforms developed for efficient writing. Consequently, cursive writing is one important source of script typefaces, but script typography also includes many designs that are not truly cursive. Robert Bringhurst in The Elements of Typographic Style (Vancouver: Hartley & Marks, 2012) classifies script as a category of typefaces derived from handwriting and distinguishes formal and informal script traditions. He notes that "there are thousands of typefaces that stand outside the conservative and tradition-bound world of text type, and that look as if they might have been handwritten rather than drawn, carved or inscribed. Some are formal, some informal, some connected and some made of separate letters. Typographers often lump them together unscientifically as script types." (p. 193, 1992 Edition). Bringhurst says that "in general, scripts are also more closely tied to particular moods, places and times than text types are, and types that pass quickly in and out of fashion are extraneous to the subject of this book." (p. 193) He notes that scripts are important only as "setting off" a single word or line of normal text copy. He then discusses the typefaces Beowolf, Carolina, Legende, Ondine, Present and Salto. 
By Carl Shank July 29, 2026
Linotype's Party Emblems in 1920 . Type follows and often mimics cultural fashions and ideas. Consequently, Victorian type flowed with the ornamentation of that period. Punk and Grunge type traced with a rebellious period in American culture. The political landscape of the 1920s was shaped by the aftermath of World War I, economic prosperity, social change, and debates over the role of government. While the specific parties differed by country, the decade is most often discussed in terms of the United States, where the Republican Party dominated national politics. Being a major typesetter for the period, Linotype issued characters that reflected the political parties and feelings of the times. Such type emblems showed up in their 1920 publication of One Line Specimens .
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